case study: brew lab

Brand identity

The project

Brand identity · Packaging · Icons and patterns

Brew Lab is a modern cafe focused on the art of coffee.
The brand needed to feel precise and structured, without losing warmth or approachability.

Inspired by both coffee brewing and chemistry, the identity balances clarity, craftsmanship and character.

Visual explanation of the Brew Lab logo design concept

the Concept

The concept was built around one idea:
making coffee feel crafted, not complicated.

Clean typography, subtle connections and a restrained color palette create a brand that feels confident, warm and intentional.

Brew Lab coffee packaging design as part of the brand identity
Brew Lab branded coffee cups showing the brand identity in use
Brew Lab branded paper bag with custom icons and pattern design
Brew Lab café signage showing the brand identity in a real-world setting
Brew Lab branded café aprons as part of the visual identity
Brew Lab café menu design using the brand identity system
Brew Lab logo design for a modern café brand

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